Copywrite Specialist

Industry: Finance / Job Expires: 2023-08-22 07:14:36 / Location: Gauteng

Purpose

Responsible for producing engaging, clear text for different advertising channels such as website and print adverts. Researching keywords, producing interesting written content and proofreading work for accuracy and quality. 

Minimum requirements

• Degree in Marketing, Communications, Advertising or related field.
• 5 years copywrite experience.

Main duties

• Writing clear and error-free content for a website that reflects the company’s voice.
• Meeting with clients to understand their message, brand voice and target audience.
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved.
• Interpreting creative direction and technical information and turning them into persuasive copy concepts.
• Collaborating with PR to brainstorm and develop a variety of marketing materials.
• Working with clients to edit and modify copy, to meet their content expectations.
• Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies.
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
• Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.
• Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, considering responses from the target community.
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life.
• Understand target audience to translate copy and design into compelling creative. 
• Present copy concepts and final deliverables to teams.
• Create and maintain productive relationships with internal and external clients by providing advice and assistance.
• Create understanding of the ‘real’ versus ‘perceived’ need through experience and expertise while complying with company policies, legislation and regulations.
• Keep the client informed about progress through written communication, telephone communications, and/or face-to-face meetings.
• Build a positive image by exceeding client expectations at all times Treat internal and external customers fairly at all times.

N.B: By responding to this advert, you consent to Heitha Staffing Group processing your personal information for recruitment purposes and confirm that any personal information has been submitted voluntarily. Applicants will be requested to fill in and sign a POPI Act Consent Form.

Only shortlisted candidates will be contacted. If you have not heard from us in 4 weeks, consider your application unsuccessful.

To apply please send your CV to intern@heitha.co.za.